The RZD-Partner International and The RZD-Partner

International China

Technical Requirements for Module Advertising

FORMAT

Format 1. Full page

Trim size: 205 mm (width) x 270 mm (height)
If an advertising module should have white margins, its size must be less than 205 x 270 mm. There should be left not less than 5 mm from each edge for margins, otherwise model centering on the page will be difficult to achieve. That is why the size of a model will be 195 mm x 260 mm.

If an advertising module is going to be bled off, could you please add 5mm to each side, for cutting this area, i.e. model size is to be 215 mm X 280 mm. PLEASE, don't place any important information on this cutting area.

1. Size of 1/2 of advertising page
Size of advertising module: 175 mm (width) x 112.5 mm (height)
Size of advertising module: 87.5 mm (width) x 225 mm (height)

2. Size of 1/4 of advertising page
Size of advertising module: 175 mm (width) x 56.3 mm (height)
Size of advertising module: 115 mm (width) x 86 mm (height)

Attention:
Advertising materials of other sizes are accepted ONLY after getting the permission of magazine's technical staff.

FILES
(requirements for advertising materials presented as electronic files)
1. We accept the files made using the following programmes:
IBM PC:
Adobe Illustrator 6.0-CS2;
Adobe Photoshop 5.0-CS2.

Attention:
Advertising materials made with usage of other programmes are accepted only after getting the permission of magazine's technical staff.

2. Requirements for files. You should give a file of advertising page model, made in accordance with the requirements of the part "Format".
2.1 Adobe Illustrator: The make up file and fonts, used in advertising page should be supplied. If some elements of advertising page are not imported to make up file, you must supply them separately. Transfer of all font elements into curves is admitted. In this case giving of fonts is not required. The number of knots for vector elements shouldn't be more than 1024. For all vector elements resultant output of 2540 dpi should be made (Adobe Illustrator parameter Attributes->Output).
2.2 Raster coloured and halftone (GrayScale) images: Raster images used to make the advertising pages should have TIFF or EPS format. Successful resolution (taking into accounts scaling in makeup file) is not less than 300 dpi. Coloured model is CMYK. Using of inner algorithms of compression the raster images is not allowed.
2.3 Raster black-and-white one-bit (Bitmap) images: black-and-white images used in makeup of advertising pages should have TIFF or EPS format. Successful resolution (counting scaling in makeup file) is not less than 800 dpi. Using of inner algorithms of compression the raster images is not allowed.
2.4 On extraordinary occasions advertising modules (or elements of advertising modules) in CorelDraw format (up to the 12th version) can be accepted.

3. You can e-mail your files at: egoist@om-express.ru
In this case you should pack all necessary files in one archive and add this archive to your electronic letter. In the letter you should point the name of a firm-advertiser, name and surname of magazine's manager, who contacts with you, of advertising page maker's contact telephone numbers as well as people to contact. The theme of the letter should be “MAG_ADV”

4. You can send you files to our FTP server. The address is ftp://ftp.rzd-partner.ru/

In order to get login and password for access to ftp contact our magazine's technical staff by e-mail. The address is maria@rzd-partner.ru, egoist@rzd-partner.ru. Using this way you should pack all necessary files in one archive. Please, use the folder "upload" and having sent the files files, please, inform us about it by electronic mail, the address is egoist@rzd-partner.ru.

Sending files by e-mail of FTP it is necessary to make a sample of your advertising page and send to us a corresponding PDF or JPG file with your advertising files.

Attention:
If there are any questions concerning technical aspects of advertising materials, contact our technical staff by electronic mail flake@rzd-partner.ru, egoist@rzd-partner.ru, maria@rzd-partner.ru or by phone +7(812) 334-34-93.

DELIVERY
(information for sending advertising materials)

1. Advertising materials should be sent by registered letter or by commercial couriers. Please, define customs value of cargo in US $. The publishing house "OM-Express" and business magazine "RZD-Partner" can't take your cargo from customs and pay all customs fees. Please, send packing papers to addressee by fax (written below) to follow the cargo.
2. Sending package should contain a detailed covering letter in English or in Russian with stated name of the firm-advertiser in accordance with a contract; advertising page maker's contact telephone numbers and people to contact; and coloured or black-and-white printings of the advertising page, printed in scale 1:1 by printer.

Send your materials to:
Russia, 190031, Saint Petersburg, Fontanka emb., 117
To Konstantin Sharov
Telephones: +7(812)334-34-93;
Fax: +7(812)310-6038